Obscure Canadian-built 1966/1967 Malibu SS
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1966 Malibu SS with optional 396 engine

1967 Malibu SS convertible

1967 Malibu SS with 396 engine

While in the United States Chevrolet was marketing the 138-series
SS396, in Canada there was a curious version that was not well
known or understood. In fact, its very existence is doubted
by many - the Malibu SS of 1966 and 1967.
Following on
the heels of the 64/65 Malibu SS, where the SS was really more
about trim than drive train, in Canada they continued with that
marketing strategy. Although the 1965 Auto Pact between Canada &
the U.S. would soon have a marked effect on model offerings,
the '66 models were already committed to production.
In the U.S. there were a number of different series, many drive
train combinations and many options. In Canada they made do
with only 2 series, simplified drive train choices and fewer
interior options. In the U.S. there were 300 series, 300 Deluxe
series, the Malibu and the SS396 series. In Canada there was
only the 300 & Malibu series. Since there was no 300 Deluxe
series for a base wagon, it was shifted into the base 300 series.
Canadian production was perhaps 1/10th of that in the U.S. in
terms of volume. Sheer economics dictated a more simplified
lineup. For probably that reason alone, convertible production
needed whatever means to get production figures up to the point
where the body style was profitable to build after tooling up.
Besides offering a convertible on the Malibu, there was also
a 300 convertible to appeal to the traditionally thrifty Canadians.
Combine that production with the Chevelle's fraternal twin the
Beaumont and it is likely that GM Canada built the cars profitably
with that formula. However, the base 300 was not a big factor
on convertible sales. For example, only 96 of the V8 300-series
convertibles were built for 1967! There were never more than
about 200 or 300 of those cars produced annually as six cylinder
or eight cylinder models.
As for the Malibu SS, it was the means by which you got bucket
seats in your 135 or 136 series Malibu Sports Coupe or Convertible.
In the U.S., the RPO A51 stood for Bucket Seats, but in Canada
it stood for an option package referred to by GM Canada as 'The
Sports Option'. They may as well have referred to it as 'The
Malibu SS Option' since that's what it was, but it also turned
a Beaumont Custom into a Beaumont Sport Deluxe. It even turned
a Pontiac Parisienne (sort of a Catalina/Chevrolet hybrid) into
a Parisienne Custom Sport.
The Malibu SS, or the 'Malibu
with the Sports Option' (as GM put it so clumsily in the brochures),
was a trim option mainly. You bought and paid for Bucket Seats,
Console (except 3-speed manual cars) and the low cost P01 Wheel
Covers. Chevrolet would add the ribbed rocker panel moldings
and matching rear quarter extension from the SS396. Malibu SS
emblems sourced from the 1965 models adorned the quarter panels.
Front and rear it was pure Malibu, lacking any hood or grille
modifications whatsoever. Out back for '66 they simply used
Argent paint fill in the Malibu rear cove to differentiate the
SS. Under the conventional hood you could specify all the regular
Chevelle engines; the 194, 230, 283 2-barrel, the 327 275-horse
4-barrel, PLUS you could also specify the 360-horsepower Turbo-Jet
396 V8. This was a legitimate situation where a 136-series car
could have a 396, whereas today it marks a U.S. car as a fake
SS. Transmission choices in Canada were pretty straight forward
as well; 3-speed manual, 4-speed manual (M20 only) or Powerglide
automatic. The only ornamentation that showed your Malibu SS
as being big-block powered were the crossed-flags on the front
fenders. The 396-powered Beaumont Sport Deluxe was a true sleeper
since it used the same 'V8' insignia that was used on 283 &
327 cars. No redlines either for 1966.
The situation
was much the same for 1967. In the U.S. you could get a Malibu
with either bench or optional bucket seats and power ranging
from a 140-horse six to a 325-horse 327 V8, and you could get
an SS396 with either bench or bucket seats and a 396 with either
325 or optional 350-horsepower (375 horses added secretly late
in the run). Meanwhile in Canada you could get a Malibu with
bench seats and power ranging from the 140-horse six to the
275-horse 327. Or you could specify Bucket Seats on your Malibu
making it a Malibu SS and get engines ranging from the 140-horse
six to the 350-horse 396 V8. The 'Sports Option' came with buckets,
console, P01 wheel covers (now with 'SS' center emblems), while
GM gave the wheel opening moldings and ribbed rockers from the
SS396 to you in place of the usual Malibu fare (lower body side
moldings that ran aft of the front wheel to the back bumper).
The 'Malibu SS' emblem was again employed. The front and rear
styling was regular Malibu, with no 'Big Block' hoods being
used even with a 396, and the rear was pure Malibu. They didn't
even get any special rear end paint (Argent, Black or otherwise),
to distinguish a Malibu SS. Oh, I almost forgot that the wood
grained dash strip was used, along with the Malibu script above
the glove box. At least the horn button said 'SS' instead of
'Chevelle'. For 1967 the 396-powered Malibu SS came standard
with F70-14 redline tires mounted on 14x6 wheels. Also not even
mentioned in the brochure, but somehow ordered by a few 396
buyers anyway, was the same low wide optional D96 side striping
(the same one offered in the U.S. on the SS396).
So,
do you now think you're finally straight on the Malibu SS in
Canada? Well, they stopped with that scenario in December of
1966. Starting New Year's 1967 the Malibu SS was gone. You could
now get a 138-series SS396 as in the U.S., and you could now
also get bench or bucket seats in your Malibu and still come
out with a Malibu. No more 136-series cars with 396 power, it
was 138-series only.
Cam Milne Member #28 CanAm
Chevelle Club
Reprinted courtesy of Cameron Milne.
If D55 appears on the trim tag, then that 1967 Malibu was
built after the "Sports Option" was discontinued.
In that case the 136xx car could not have a factory 396, since
at that point the 138-series SS396 was in production.
Prior to what I feel confident in saying to be November
21, 1966 as the switchover date, a 136-series Malibu could have
been ordered with an L34 396, but only with the A51 Sports Option.
The A51 Sports Option badged the car as a Malibu SS, came with
bucket seats, and a console if it had a Powerglide, 4-speed,
or a 396 with any trans. The D55 was not coded on the trim tag
since it could not be added or deleted, it simply came on all
Sports Option cars except those with 3-speed column shifts.
After the switchover date when the 138-series SS396 entered
production, simultaneously the Sports Option was dropped, and
A51 now simply referred to bucket seats. At that point the D55
console option was a separate option that would be coded on
the trim tag.
Courtesy Cameron Milne
Canadian
Chevelles did not have a SUPER SPORT series per sé in 1966,
hence all 1966 Malibu SS Sport Coupes and Convertibles have
the 136 VIN. The Sport option, A51, could be ordered with any
engine much like the 1964 and 1965 U.S. SS optioned Chevelles.
The L34 was the only 396 available in Canadian built cars in
1966, no 325hp or 375hp engines. Starting mid year 1967(2),
there were Canadian 138 VIN Super Sport models being produced.
Some things to watch for on Canadian built Chevelles are
the under hood, firewall, underbody and sometimes trunk were
painted the body color. Some trunks were a medium gray with
aqua spatter paint Two cars built a week apart may have different
trunk paint schemes.
Only 499 1967 SS396(1) cars (sport
coupes and convertibles) were built. The majority came with
4-speed, power brakes (all boosters are black), and no power
steering although power steering was certainly an option. Apparently,
some kind of package GM Canada suggested to dealers to launch
the 396 car as the A51, M20, L34, F40 suspension and power brakes
were packaged together at a special price so a lot of Canadian
SS396's have this base equipment.
None of the early SS396
models came with the scooped hood or blacked out grille like
the U.S. counterpart but they did get the black valance for
the most part and some even came with the valance painted argent
silver.
My special thanks to Bill Waters for this information.
(1) Subsequent Vintage Vehicle Services documents has shown
the 499 number to be suspect. I have documents on, currently
two, 1967 SS396 Chevelles built in Canada and both state that
867 13817 SS396 Chevelles were "...produced for sale in
Canada..." Only 50 SS396(2) convertibles were built
in Oshawa Ontario, making them rarer than a Z16. Of course they
were the flat hood, 360 hp only. One of the fifty was owned
by a fellow that was part owner of the CanAm Restoration/upholstery
company in Detroit. Also in 1965, you could get the L79, 350
hp 327 in our Beaumonts and it had a name like Panther. It was
a play on the Tiger since the Beaumonts were a Pontiac brand.
I test drove a brand new, would you believe a white four door
L79 4speed, Beaumont at Bow Mclean motors in Vancouver B.C.
in 1965 and the car was awesome; ugly as sin but fast.
Information courtesy of Grant Didmon. (2) This number
is suspect since the SS396 did not emerge as a series in Canada
until 1967 model year with the earliest known 1967 SS396 being
built in late November 1966.
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