1967 SS 396
“We brag right out on the grille” so states one 1967 Chevelle SS 396 advertisement brochure. “What you’ll see inside will probably bring on a severe compulsion to go driving. If so, consider yourself a healthy, discriminating motorist.” Other tag lines included, “SS 396. Get with it.” and “Now! The Quick Size.”
The 1967 model year saw only a few external changes from the 1966 model year. A new grille and rear panel were incorporated but the distinctive styling was still there. While the 115-inch wheelbase remained the same, one could certainly see the subtle new body changes and not confuse it with the 1966 model year. The new upscale Concours station wagon, with any 6-cylinder or 8-cylinder engine except the 396 cubic inch engine, was added to the 137/138xx series lineup with the SS 396 sport coupe and convertible. The look of hand-rubbed walnut body panel inserts on the Concours station wagon, reminiscent of the old ‘woody’ days, was truly a step up from the Malibu series. The Concours station wagon carried series designations of 13735 (6-cylinder) and 13835 (8-cylinder) and featured its own distinct center grille assembly.
The SS 396 series hood continued the faux hood scoop theme introduced in 1966 with only a styling change. The 1967 SS 396 continued the theme of a blacked out grille with minimal brightwork along with a blacked out rear panel. New for the 1967 SS 396 were standard stripes along the lower beltline.
