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1967 SS 396

Paint Colors

No less than 15 solid colors and seven 2-tone color combinations were offered in 1967. There were no SS 396-specific paint colors. Any color could be ordered on any 1967 Chevelle. Plants used letters to specify the colors available on the Fisher Body Number plate (aka, trim tag) and a number for a vinyl or convertible top color when so equipped. The 1967 model year offered black and beige as vinyl top color choices and white, black, or beige convertible top colors.

1967 Paint Colors

Sales name often differed from the plant paint name and the sales name could vary between Chevrolet, Buick, Pontiac, and Oldsmobile A-body cars even though the plant paint name was the same. For example, Chevrolet's "Tuxedo Black" sales name was Buick's "Regal Black." Chevrolet's "Ermine White" sales name was Oldsmobile's "Provincial White." Same colors just a different sales names.

Paint Letter Color Sales Name Quantity Sold
A Black Tuxedo Black 6,823
C White Ermine White 46,571
D Medium Blue Nantucket Blue 69,289
E Dark Blue Deepwater Blue 10,953
F Bright Blue Marina Blue 53,669
G Gold Granada gold 47,383
H Medium Green Mountain Green 21,347
K Medium Turquoise Emerald Turquoise 28,329
L Dark Turquoise Tahoe Turquoise 14,625
M Plum Royal Plum 7,987
N Maroon Madeira Maroon 21,702
R Red Bolero Red 27,532
S Fawn Sierra Fawn 14,454
T Cream Capri Cream 20,034
Y Yellow Butternut Yellow 30,206
    Special & Prime 2,188

Seven two-tone color combinations were optional for $15.80.

Paint Code Upper / Lower Sales Name Colors Quantity Sold
CD Ermine White / Nantucket Blue 1,401
DC Nantucket Blue / Ermine White 4,049
DE Nantucket Blue / Deepwater Blue 537
GT Granada Gold / Capri Cream 4,137
LC Tahoe Turquoise / Ermine White 1,758
ST Sierra Fawn / Capri Cream 1,718
WA Chateau Slate / Tuxedo Black 1,474

Convertible tops were available in three colors, white (1), black (2), and medium blue (4). A vinyl top was only offered in Black (2) or Light Fawn (6).

Color Rating by Sales

It needs to be pointed out that there is no known breakdown of color and specific series or body style, numbers are for all 1966 Chevelles including convertibles where they would have a convertible top and sport coupes where they might have a vinyl top. Colors are listed total number of sales from most to least. Two-tone combinations are listed separately.

Popularity Number Total Reported Sold Color
1 53,669 Marina Blue
2 47,383 Granada Gold
3 46,571 Ermine White
4 36,289 Nantucket Blue
5 30,206 Butternut Yellow
6 28,329 Emerald Turquoise
7 27,532 Bolero Red
8 21,702 Madeira Maroon
9 21,347 Mountain Green
10 20,034 Capri Cream
11 14,625 Tahoe Turquoise
12 14,454 Sierra Fawn
13 10,593 Deepwater Blue
14 7,987 Royal Plum
15 6,823 Tuxedo Black
16 2,188 Special & Prime
Popularity Number Two-tone Colors - lower/upper
1 4,137 Granada Gold / Capri Cream
2 4,049 Nantucket Blue / Ermine White
3 1,758 Tahoe Turquoise / Ermine White
4 1,718 Sierra Fawn / Capri Cream
5 1,401 Ermine White / Nantucket Blue
6 537 Nantucket Blue / Deepwater Blue
7 301 Deepwater Blue / Nantucket Blue