1969 SS 396
Paint Colors
No less than 15 solid colors and six 2-tone color combinations were offered in 1969. There were two SS 396-specific paint colors, Hugger Orange and Daytona Yellow(1), even then it was an additional $12.15 option. Any other color could be ordered on any 1969 Chevelle. Plants used numbers to specify the colors available on the Fisher Body Number plate (aka, trim tag) and a letter for a vinyl or convertible top color when so equipped. The 1969 model year offered black, parchment, dark blue, dark brown, and midnight green as vinyl top color choices and white or black convertible top colors.
(1) Either color could be ordered as special paint. Several 1969
COPO Chevelles were also done in these two colors.
Sales name often differed from the plant paint name and the sales name could vary between Chevrolet, Buick, Pontiac, and Oldsmobile A-body cars even though the plant paint name was the same. For example, Chevrolet's "Tuxedo Black" sales name was Buick's "Regal Black." Chevrolet's "Ermine White" sales name was Oldsmobile's "Provincial White." Same colors just a different sales names.
Paint Number | Color | Sales Name | Quantity Sold |
10 | Black | Tuxedo Black | 7,441 |
40 | Yellow | Butternut Yellow | 27,028 |
50 | White | Dover White | 33,152 |
51 | Dark Blue | Dusk Blue | 19,260 |
52 | Red | Garnet Red | 29,499 |
53 | Blue | Glacier Blue | 36,377 |
55 | Turquoise | Azure turquoise | 22,980 |
57 | Dark Green | Fathom Green | 41,226 |
59 | Lime | Frost Lime | 81,883 |
61 | Dark Brown | Burnished Brown | 17,724 |
63 | Champagne | Champagne | 23,610 |
65 | Gold | Olympic Gold | 44,118 |
67 | Maroon | Burgundy | 14,415 |
69 | Silver | Cortez Silver | 20,419 |
71 | Bright Blue | LeMans Blue | 51,060 |
72 | Orange | Hugger/Monaco Orange | 5,194 |
76 | Bright Yellow | Daytona Yellow | 2,841 |
Special & Prime | 3,465 |
Six two-tone color combinations were optional for $21.10 but only three were available with an SS 396 and are noted with an asterisk (*).
Paint Code | Upper / Lower Sales Name Colors | Quantity Sold |
53 / 50 | Glacier Blue / Dover White | 4,590 |
53 / 51 | Glacier Blue / Dusk Blue | 798 |
51 / 53 | Dusk Blue / Glacier Blue | 833 |
65 / 50 | Olympic Gold / Dover White | 5,057 |
55 / 50 | Azure Turquoise / Dover White | 4,754 |
61 / 63 | Burnished Brown / Champagne | 5,658 |
Convertible tops were available in two colors, white (1) and black (2). A vinyl top was offered in black (B), parchment (E), dark blue (C), dark brown (F) and midnight green (G or S)
Color Rating by Sales
It needs to be pointed out that there is no known breakdown of color and specific series or body style, numbers are for all 1966 Chevelles including convertibles where they would have a convertible top and sport coupes where they might have a vinyl top. Colors are listed total number of sales from most to least. Two-tone combinations are listed separately.
Popularity Number | Total Reported Sold | Color |
1 | 81,883 | Frost Lime |
2 | 51,060 | LeMans Blue |
3 | 44,118 | Olympic Gold |
4 | 41,226 | Fathom Green |
5 | 36,377 | Glacier Blue |
6 | 33,152 | Dover White |
7 | 29,449 | Garnet Red |
8 | 27,028/ | Butternut Yellow |
9 | 23,610 | Champagne |
10 | 22,980 | Azure Turquoise |
11 | 20,419 | Cortez Silver |
12 | 19,230 | Dusk Blue |
13 | 17,724 | Burnished Brown |
14 | 14,415 | Burgundy |
15 | 7,441 | Tuxedo Black |
16 | 5,194 | Hugger/Monaco Orange |
17 | 3,465 | Special & Prime |
18 | 2,841 | Daytona Yellow |
Popularity Number | Two-tone | Colors - lower/upper |
1 | 5,658 | Burnished Brown / Champagne |
2 | 5,057 | Olympic Gold / Dover White |
3 | 4,754 | Azure Turquoise / Dover White |
4 | 4,590 | Glacier Blue / Dover White |
5 | 833 | Dusk Blue / Glacier Blue |
6 | 798 | Glacier Blue / Dusk Blue |